The best ingredients for the best results.

We thrive on creating safe, naturally-derived cleaning products that are even more effective than the cheap petrochemical-based approach**. No dyes that turn the product a “fun” neon color, no need to mask chemical agents with fragrances just as unnatural, and no worries about using it around the house.

This goal of doing right by our homes, bodies, community, and planet is our whole ethos: Never tested on animals, ethically-sourced plant-based ingredients, natural scents from essential oils, recyclable bottles, dye-free, never any bad stuff, and committed to giving to charity.

Naturally, with Puracy, what you see is what you get. We believe in everyone making the best choices for their own lives, and we want everyone to be as informed as we were when working with PhDs to create what we feel are the best possible care products on Earth.

Laundry

Free & Clear
C10-C16 Alcohol ethoxylate (Plant-based cleanser), Purified water (Aqua, eau), Decyl glucoside (Vegetable-based cleanser), Lauryl/myristyl glucoside (Coconut-based cleanser), Vegetable glycerin (Plant-based skin softener), Protease (Plant-based enzyme), Cocamidopropyl betaine (Coconut-based cleanser), Propanediol (Plant-based preservative), Amylase (Plant-based enzyme), Sodium gluconate (Plant-based softener), Sodium borate (Natural mineral cleanser), Lauramine oxide (Coconut-based cleanser), Lipase (Plant-based enzyme), Coco-glucoside (Coconut-based cleanser), Glyceryl oleate (Plant-based skin softener), Sodium citrate (Plant-based water softener), Benzisothiazolinone (Biodegradable preservative), Carboxy inulin (Plant-based softener), Mannanase (Plant-based enzyme), Citric acid (Plant-based pH neutralizer), Zinc ricinoleate (Natural mineral-based odor removal agent), Calcium chloride (Natural mineral stabilizer)
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Fresh Linen
C10-C16 Alcohol ethoxylate (Plant-based cleanser), Purified water (Aqua, eau), Decyl glucoside (Vegetable-based cleanser), Lauryl/myristyl glucoside (Coconut-based cleanser), Vegetable glycerin (Plant-based skin softener), Protease (Plant-based enzyme), Cocamidopropyl betaine (Coconut-based cleanser), Propanediol (Plant-based preservative), Amylase (Plant-based enzyme), Sodium gluconate (Plant-based softener), Natural fragrance, Sodium borate (Natural mineral cleanser), Lauramine oxide (Coconut-based cleanser), Lipase (Plant-based enzyme), Coco-glucoside (Coconut-based cleanser), Glyceryl oleate (Plant-based skin softener), Sodium citrate (Plant-based water softener), Benzisothiazolinone (Biodegradable preservative), Carboxy inulin (Plant-based softener), Mannanase (Plant-based enzyme), Citric acid (Plant-based pH neutralizer), Zinc ricinoleate (Natural mineral-based odor removal agent), Calcium chloride (Natural mineral stabilizer)
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Skin

Fragrance Free
C15-19 alkane, Cetearyl alcohol (Plant-based), Diheptyl succinate (Plant-based texture enhancer), Glyceryl stearate (Plant-based), Propanediol (Plant-based preservative), Glycerin (Plant-based skin softener), Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Vegetable cholesterol, Sodium lauroyl lactylate, Carbomer (Emulsifier), Xanthan gum (Plant-based), Aloe barbadensis (Aloe vera) leaf juice, Butyrospermum parkii (Shea butter) oil (Organic), Sodium stearoyl lactylate (Vegetable-based), Capryloyl glycerin/sebacic acid copolymer (LexFeel N5), Xylitylglucoside, Anhydroxylitol, Xylitol, Caprylic/Capric triglyceride (Coconut-based), Caprylyl glycol (Coconut-based preservative), Ethylhexylglycerin (Biodegradable preservative), Tocopherol/Tocopheryl acetate (Vitamin E), Sodium phytate
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Cleaners

Free & Clear
Peroxyacetic acid (0.017%), Hydrogen peroxide (0.855%), Purified water (Aqua, eau), Glacial acetic acid, Phosphoric acid, Dodecyl benzene sulfonic acid
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Soaps & Sanitizers

Lavender & Vanilla
Purified water (Aqua, eau), Sodium methyl cocoyl taurate (Coconut-based cleanser), Sodium lauroamphoacetate (Coconut-based cleanser), Sodium lauryl glucose carboxylate (Coconut-based cleanser), Lauryl glucoside (Coconut oil-based cleanser), Decyl glucoside (Vegetable-based cleanser), Vegetable glycerin (Plant-based skin softener), Coco-glucoside (Coconut-based cleanser), Glyceryl oleate (Plant-based skin softener), Citric acid (Plant-based pH neutralizer), Sodium citrate (Plant-based water softener), Propanediol (Plant-based preservative), Ethylhexylglycerin (Biodegradable preservative), Caprylyl glycol (Coconut-based preservative), Lavender (40/42) essential oil, Aloe barbadensis (Aloe vera) leaf juice, Tocopherol/Tocopheryl acetate (Vitamin E), Sodium benzoate (Food-grade preservative), Vanillin (Natural)
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Cucumber & Mint
Purified water (Aqua, eau), Sodium methyl cocoyl taurate (Coconut-based cleanser), Sodium lauroamphoacetate (Coconut-based cleanser), Sodium lauryl glucose carboxylate (Coconut-based cleanser), Lauryl glucoside (Coconut oil-based cleanser), Decyl glucoside (Vegetable-based cleanser), Vegetable glycerin (Plant-based skin softener), Coco-glucoside (Coconut-based cleanser), Glyceryl oleate (Plant-based skin softener), Citric acid (Plant-based pH neutralizer), Sodium citrate (Plant-based water softener), Propanediol (Plant-based preservative), Ethylhexylglycerin (Biodegradable preservative), Caprylyl glycol (Coconut-based preservative), Natural fragrance, Aloe barbadensis (Aloe vera) leaf juice, Tocopherol/Tocopheryl acetate (Vitamin E), Sodium benzoate (Food-grade preservative)
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Lavender & Vanilla
Purified water (Aqua, eau), Lauryl glucoside (Coconut oil-based cleanser), Sodium methyl cocoyl taurate (Coconut-based cleanser), Sodium lauroamphoacetate (Coconut-based cleanser), Cocamidopropyl hydroxysultaine (Coconut-based cleanser), Sodium lauryl glucose carboxylate (Coconut-based cleanser), Coco-glucoside (Coconut-based cleanser), Glyceryl oleate (Plant-based skin softener), Diheptyl succinate and Capryloyl glycerin/sebacic acid copolymer (LexFeel N5), Decyl glucoside (Vegetable-based cleanser), Vegetable glycerin (Plant-based skin softener), Propanediol (Plant-based preservative), Ethylhexylglycerin (Biodegradable preservative), Caprylyl glycol (Coconut-based preservative), Caprylhydroxamic acid (Coconut-based preservative), Aloe barbadensis (Aloe vera) leaf juice, Lavender (40/42) essential oil, Citric acid (Plant-based pH neutralizer), Sodium citrate (Plant-based water softener), Sodium benzoate (Food-grade preservative), Himalayan pink sea salt, Vanillin (Natural)
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Cucumber & Mint
Purified water (Aqua, eau), Lauryl glucoside (Coconut oil-based cleanser), Sodium methyl cocoyl taurate (Coconut-based cleanser), Sodium lauroamphoacetate (Coconut-based cleanser), Cocamidopropyl hydroxysultaine (Coconut-based cleanser), Sodium lauryl glucose carboxylate (Coconut-based cleanser), Coco-glucoside (Coconut-based cleanser), Glyceryl oleate (Plant-based skin softener), Diheptyl succinate and Capryloyl glycerin/sebacic acid copolymer (LexFeel N5), Decyl glucoside (Vegetable-based cleanser), Vegetable glycerin (Plant-based skin softener), Propanediol (Plant-based preservative), Ethylhexylglycerin (Biodegradable preservative), Caprylyl glycol (Coconut-based preservative), Caprylhydroxamic acid (Coconut-based preservative), Aloe barbadensis (Aloe vera) leaf juice, Natural fragrance, Citric acid (Plant-based pH neutralizer), Sodium citrate (Plant-based water softener), Sodium benzoate (Food-grade preservative), Himalayan pink sea salt
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Citrus & Sea Salt
Purified water (Aqua, eau), Lauryl glucoside (Coconut oil-based cleanser), Sodium methyl cocoyl taurate (Coconut-based cleanser), Sodium lauroamphoacetate (Coconut-based cleanser), Cocamidopropyl hydroxysultaine (Coconut-based cleanser), Sodium lauryl glucose carboxylate (Coconut-based cleanser), Coco-glucoside (Coconut-based cleanser), Glyceryl oleate (Plant-based skin softener), Diheptyl succinate and Capryloyl glycerin/sebacic acid copolymer (LexFeel N5), Decyl glucoside (Vegetable-based cleanser), Vegetable glycerin (Plant-based skin softener), Propanediol (Plant-based preservative), Ethylhexylglycerin (Biodegradable preservative), Caprylyl glycol (Coconut-based preservative), Caprylhydroxamic acid (Coconut-based preservative), Aloe barbadensis (Aloe vera) leaf juice, Pink grapefruit essential oil, Citric acid (Plant-based pH neutralizer), Sodium citrate (Plant-based water softener), Sodium benzoate (Food-grade preservative), Himalayan pink sea salt, Natural fragrance
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Body Wash

Citrus & Sea Salt
Purified water (Aqua, eau), Sodium lauroamphoacetate (Coconut-based cleanser), Sodium methyl cocoyl taurate (Coconut-based cleanser), Lauryl glucoside (Coconut oil-based cleanser), Cocamidopropyl hydroxysultaine (Coconut-based cleanser), Sodium cocoyl glycinate (Coconut-based cleanser), Citric acid (Plant-based pH neutralizer), Tetrasodium glutamate diacetate (Plant-based cleanser), Vegetable glycerin (Plant-based skin softener), Caprylyl glycol (Coconut-based preservative), Ethylhexylglycerin (Biodegradable preservative), Caprylhydroxamic acid (Coconut-based preservative), Propanediol (Plant-based preservative), Pink grapefruit essential oil, Coco-glucoside (Coconut-based cleanser), Glyceryl oleate (Plant-based skin softener), Himalayan pink sea salt, Potassium sorbate, Sodium benzoate (Food-grade preservative), Gluconolactone (Food-grade preservative), Natural fragrance
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Coconut & Vanilla
Purified water (Aqua, eau), Sodium lauroamphoacetate (Coconut-based cleanser), Sodium methyl cocoyl taurate (Coconut-based cleanser), Lauryl glucoside (Coconut oil-based cleanser), Cocamidopropyl hydroxysultaine (Coconut-based cleanser), Sodium cocoyl glycinate (Coconut-based cleanser), Citric acid (Plant-based pH neutralizer), Tetrasodium glutamate diacetate (Plant-based cleanser), Vegetable glycerin (Plant-based skin softener), Caprylyl glycol (Coconut-based preservative), Ethylhexylglycerin (Biodegradable preservative), Caprylhydroxamic acid (Coconut-based preservative), Propanediol (Plant-based preservative), Natural fragrance, Coco-glucoside (Coconut-based cleanser), Glyceryl oleate (Plant-based skin softener), Himalayan pink sea salt, Potassium sorbate, Sodium benzoate (Food-grade preservative), Gluconolactone (Food-grade preservative)
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Bergamot & Sandalwood
Purified water (Aqua, eau), Sodium lauroamphoacetate (Coconut-based cleanser), Sodium methyl cocoyl taurate (Coconut-based cleanser), Lauryl glucoside (Coconut oil-based cleanser), Cocamidopropyl hydroxysultaine (Coconut-based cleanser), Sodium cocoyl glycinate (Coconut-based cleanser), Citric acid (Plant-based pH neutralizer), Tetrasodium glutamate diacetate (Plant-based cleanser), Vegetable glycerin (Plant-based skin softener), Caprylyl glycol (Coconut-based preservative), Ethylhexylglycerin (Biodegradable preservative), Caprylhydroxamic acid (Coconut-based preservative), Propanediol (Plant-based preservative), Natural fragrance, Coco-glucoside (Coconut-based cleanser), Glyceryl oleate (Plant-based skin softener), Himalayan pink sea salt, Potassium sorbate, Sodium benzoate (Food-grade preservative), Gluconolactone (Food-grade preservative)
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Hair

Dishes

Green Tea & Lime
Purified water (Aqua, eau), Lauryl/myristyl glucoside (Coconut-based cleanser), Cocamidopropyl hydroxysultaine (Coconut-based cleanser), Sodium lauroamphoacetate (Coconut-based cleanser), Lauramine oxide (Coconut-based cleanser), Sodium chloride (Natural salt), Vegetable glycerin (Plant-based skin softener), Benzisothiazolinone (Biodegradable preservative), Tetrasodium glutamate diacetate (Plant-based cleanser), Sodium lauroyl sarcosinate (Coconut oil-based cleanser), Natural fragrance, Citric acid (Plant-based pH neutralizer), Sodium citrate (Plant-based water softener), Himalayan pink sea salt, Aloe barbadensis (Aloe vera) leaf juice
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Organic Lemongrass
Purified water (Aqua, eau), Lauryl/myristyl glucoside (Coconut-based cleanser), Cocamidopropyl hydroxysultaine (Coconut-based cleanser), Sodium lauroamphoacetate (Coconut-based cleanser), Lauramine oxide (Coconut-based cleanser), Sodium chloride (Natural salt), Vegetable glycerin (Plant-based skin softener), Benzisothiazolinone (Biodegradable preservative), Tetrasodium glutamate diacetate (Plant-based cleanser), Sodium lauroyl sarcosinate (Coconut oil-based cleanser), Lemongrass essential oil (Organic), Natural fragrance, Citric acid (Plant-based pH neutralizer), Sodium citrate (Plant-based water softener), Himalayan pink sea salt, Aloe barbadensis (Aloe vera) leaf juice
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Citrus & Sea Salt
Purified water (Aqua, eau), Lauryl/myristyl glucoside (Coconut-based cleanser), Cocamidopropyl hydroxysultaine (Coconut-based cleanser), Sodium lauroamphoacetate (Coconut-based cleanser), Lauramine oxide (Coconut-based cleanser), Sodium chloride (Natural salt), Vegetable glycerin (Plant-based skin softener), Benzisothiazolinone (Biodegradable preservative), Tetrasodium glutamate diacetate (Plant-based cleanser), Sodium lauroyl sarcosinate (Coconut oil-based cleanser), Pink grapefruit essential oil, Natural fragrance, Citric acid (Plant-based pH neutralizer), Sodium citrate (Plant-based water softener), Himalayan pink sea salt, Aloe barbadensis (Aloe vera) leaf juice
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Pets