Yes, this shampoo clarifies your hair, meaning it deeply cleanses your hair to eliminate grease and residue. This surface clarifying shampoo is an ideal partner for our smoothing conditioner – they’ve actually been created to use together.

"For Puracy, a “natural ingredient” means it started from a natural, renewable source found in nature with absolutely no petroleum compounds. Here are some examples of “natural ingredient” sources we use: coconut, lime, salt, olive oil, sunflower seed, green tea, geranium, corn, ginseng, pink grapefruit, sesame seed, vanilla bean, and many more.

A “natural ingredient” may also be identified as plant-based, plant-derived, vegan-friendly, or naturally derived.

A “natural product” means that more than 98.5% of the ingredients, by concentration, are considered “natural ingredients,” per our definition above. Additionally, a “natural product” is 100% biodegradable, making it safer for the environment and climate.

The shampoo is for external use only, and if any skin irritation does occur, rinse with clean, fresh water for up to 15 minutes. Seek medical help if problems persist due to any potential allergens.

Refills, bundles, multi-packs, we've got it all. Our 48oz refills provide around 180 showers - remember, a little goes a long way! Our refill pouches are also #7 recyclable. Subscribe & save for 15% off + free shipping on all refills too!

Washing your hair everyday strips hair of necessary oils – and it can also be a massive chore. We’ve created a sulfate-free shampoo that provides all hair types and hair growth levels with a 3-day, non-washing window and a plant-based conditioner formula that offers a smooth and silky shine (without dimethicone and silicone).

If you look at the side of your shampoo and conditioner bottles, you’ll probably spot dimethicone (or some other type of silicone). These ingredients create a silky, frictionless texture that natural haircare products usually fail to replicate. As a company that’s committed to sustainable efforts we had to produce something truly remarkable without resorting to questionable ingredients.

The biggest change to our formula was the biodegradable key ingredient, Lexfeel N-5. This 100% plant-based texture enhancer and emollient seamlessly smooths and creates shine.

Yes. There are very few eco-friendly, dimethicone-free hair products that provide great results. That's why we tasked our biochemists to replicate the effects of the moisturizing ingredient in shampoo – but only using biodegradable ingredients. Puracy's proud to be one of the first companies to use Lexfeel N5 in our hair care products. Not only is this texture enhancer plant-sourced, 100% sustainable, and biodegradable, but it also replicates the effects of dimethicone and other silicones. 

Washing your hair everyday strips hair of necessary oils, but our sulfate-free shampoo provides all hair types with a 3-day, non-washing window. This surface clarifying shampoo is best used with our smoothing conditioner for best results.

To help prevent irritation, dryness, and itching, we've formulated our Natural Shampoo to provide the same pH level as your scalp, which is approximately 5.5. 

Yes! Targeting an entire hair market is incredibly complex. That’s why most hair care companies tend to focus on single hair types (e.g. color-treated, thinning, curly). Puracy always aimed for our plant-based products to work on as many hair types as possible. Safe for dry, normal, and oily scalps, this pH-balanced haircare gently cleanses without leaving oil, static, or frizz behind.

Our plant-based shampoo works on as many hair types as possible, including curly hair. When using our shampoo with our conditioner, we recommend that people with thicker and/or curly hair let the conditioner formula sit for at least 5 minutes before trying to detangle. Adding a little water can also help spread the conditioner more thoroughly.

All purchases are covered by the Puracy Pure Love Guarantee - you’re going to love our products so much that we guarantee it. In the unlikely chance that you try a Puracy cleaning or personal care natural product and don't like it, we’ll give you your money back. For quality control, we may ask for information about your experience, about the product, and may request you send the product back for inspection.

Yes! Once your order has been shipped, you will receive a tracking number via email. You can use this number to track your order until it reaches your doorstep.

We're here to help! You can contact our customer service team viasupport@puracy.com or by calling1-800-769-5038. We aim to respond to all queries as quickly as possible.